Video games going even higher in price has been a controversial subject as of late. Following the bump up to $70 in recent years, which has been vastly adopted by many publishers, now the price is slowly creeping up to be $80 for major releases. However, it seems Take-Two's latest game will not be following this new trend, despite what was being said in earlier reports.
Take-Two and Gearbox today confirmed the launch of pre-orders for Borderlands 4, and front and center was the pricing information for the standard edition, which is set at $69.99. It seems the cooperative-focused looter shooter is not following in the footsteps of other high-profile $79.99 releases like Mario Kart World from Nintendo and the upcoming RPG The Outer Worlds from Microsoft.
As for why many were expecting the Borderlands title to also be $80, Gearbox boss Randy Pitchford had alluded to the price hike recently. In a social media post in May, Pitchford answered a question from a fan regarding the game possibly being $80, to which he replied, saying that it was not his decision.
"If you’re a real fan, you’ll find a way to make it happen," he went on to say, defending a possible $10 price hike. "My local game store had Starflight for Sega Genesis for $80 in 1991 when I was just out of high school working minimum wage at an ice cream parlor in Pismo Beach and I found a way to make it happen."
In the end, Borderlands 4 is now confirmed to be releasing at $69.99 for the Standard Edition, with pre-orders available now. At the same time, a $99.99 Deluxe Edition and a $129.99 Super Deluxe Edition have also been confirmed, with each higher tier adding more cosmetic customizations as well as post-launch access to unannounced DLC content.
Borderlands 4 launches September 12, 2025, across PC (Steam and Epic Games Store), Xbox Series X|S, and PlayStation 5. A Nintendo Switch 2 release is also planned to land later in 2025.
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